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Introducing The Swatch Big Classic Collection, Casual replica watches Just In Time For Spring

A few months ago we sat down with Swatch Creative Director Carlo Giordanetti to get an inside look at the history of Swatch, its relationship to the art world, and the spring/summer 2014 collections. Today we're focusing on the Big Classic collection, a set of seven new replica watches that offer a more conservative take on Swatch's directional styles. To celebrate, Swatch has even opened a temporary concept store in London's famous Harrods department store.

The Big Classic collection starts with Swatch's 41mm stainless steel "Irony" case, meaning the replica watches are slightly larger and more robust feeling than the more typically-seen plastic Swatches. From there, there are a few different dial, bezel and bracelet styles. You can go with a simple black dial with the date down at 6 o'clock, a thin bezel, and a black crocodile-embossed leather strap replica Rolex Date for men with deployant buckle, or you can select a pilot-inspired variation with broad hands and a wider, graduated bezel. There is also a slick blue version that comes on a stainless steel bracelet, which you can see up top.

To show off the Big Classic, Swatch has opened a temporary concept store called the "Gentleman's Club" on the fifth floor of Harrods department store in Knightsbridge, London. In addition to having the Big Classic collection and other Swatch collections for sale, the pop-up offers tutorials on how to tie a bow tie and shine your shoes as well as products such as socks and hats to match your Swatch. After the Gentleman's Club ends, Swatch will set up a permanent home across the 5th floor.

The Swatch Big Classic Collection is available now in stores and online, and prices range from $120 to $150, depending on the dial and bracelet combination. You can also see 3D views of the collection on the Swatch website, giving you a great sense of what each fake watch actually looks like in the metal. For more on the latest spring collections, visit Swatch.com.

We're anxiously awaiting news about the US release of the Sistem51, and will of course update you all as soon as we hear something from Swatch. You can see our original hands-on look at the Sistem51 from Baselworld 2013 here.

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